Digital Asset Creation

Engage. Enhance. Convert.

The Scan Group’s digital asset creation is pivotal for brands aiming to establish a formidable presence in the ecommerce realm. Recognizing the significance of rich and persuasive digital content, our creative team produces digital assets that are primed for online success. We specialize in creating a variety of content from mobile-ready imagery to SEO-enhanced copy and compelling enhanced content that captivates shoppers and drives sales conversions. Our services extend from producing essential base images to more elaborate base+ images, which include customized claim, how-to-use instructions, infographics, and lifestyle shots, along with product videos and Amazon A+ enhanced content.

The Scan Group team understands mobile-ready content and market dynamics. In a world where mobile devices are the primary medium for shopping, it is crucial that product content is optimized for small screens to avoid losing potential conversions. We tackle this by creating mobile-ready hero images that effectively convey relevant information, facilitating a seamless mobile user experience. This approach is known to reduce shopper frustration and increase conversion rates.

Further down the product detail page lies the realm of enhanced content. The Scan Group excels in providing comprehensive information that reinforces and expands upon the initial product portrayal. This includes multi-view images, detailed feature and benefit descriptions, instructional videos, interactive content, and comparison charts. Optimized by major online retailers like Amazon, Walmart, and Target, this enhanced content not only improves SEO but caters to various shopping preferences, enabling customers to make informed decisions. Our expertise in creating enhanced content ensures that every aspect of a product is presented in a way that educates and engages potential buyers.