Direct Marketing
Direct Marketing Works
Getting your message right into the hands of your customers and prospects is an incredibly effective tool. Successful businesses recognize this by mailing more than 28 billion pieces each year. The USPS Household Diary Study recorded that 76% of households read or scan advertising mail. The Scan Group feels passionately about the goal of marketing to the right person, at the right time, in the right place. Understanding your target audience and delivering a well-crafted message through direct mail with mobile integration capitalizes on driving consumer engagement and response.
- U.S. marketers invest approximately $40 billion annually on direct mail for a diverse range of marketing returns including: new customer acquisition, direct sales/merchandising, cross- and up-sales, loyalty communications and more.**
- Direct mail response rates can be as high as 9% for house lists and 4.9% for prospect lists.**
- For non-profit organizations, 85-90% of new donors originate from direct mail solicitations.**
SOURCES: USPS, Data & Marketing Association, ANA
a marketing strategy should meet goals.
if you find that yours is coming up short it is time to learn why.